Pay-Per-Click and Paid-To-Click

Pay-per-click, or PPC advertising is just about the best deal you can get.

Instead of paying for "impressions" -- the number of times your ad gets seen -- you pay for "click-throughs" -- the number of times someone actually clicks on your ad and visits your website. It's still up to you to convert those click-throughs to sales, but at least you only pay for advertising that is working for you.

One way to do PPC advertising is on search engines. You select some "keywords" that the search engine uses to find your web site. You bid for each keyword, how much you will pay when someone clicks on your ad. All advertisers bid on keywords they want, so a popular keyword can cost a lot per click. We offer resources below with some tricks that can cut your PPC costs.

We're sticking with the absolute best of the bunch here. Working with any or all of these PPC vendors is guaranteed to bring more quality traffic to your website.

A much lower cost option is fixed-price PPC advertising. There is no bidding on keywords, and you still pay only when someone clicks through to your website. Some fixed-price vendors let you pick your own price, and others set the price for everyone.

An interesting twist on fixed-price PPC is the Paid-To-Click or PTC website, where part of your advertising dollar is given to the people who view your ad. These are usually highly targeted viewers, especially if your product is about making money, since that's why the viewers are there!

The cream of the PTC crop has to be ClixSense. You can tell once you login to their site, just by the companies that advertise there. But you will be surprised at how inexpensive it is to advertise! You pick the price for each display of your website, as low as one penny per view. And if you're on a low budget, you can get your ads for FREE, just by surfing some websites yourself! Just trade the PTC credits you earn for advertising. Can't beat that!

An up-and-coming competitor in PTC is bux.to. This is clearly the most popular among the 20-something PTC crowd. If you're selling game systems or easy money, this is a great place for your ad. Gardening, hmmm, not so much. But give it time.... This site is hot and getting hotter, and ads are still less than two cents each!