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Free advertising is great if you are
just getting started with your online business. But as you
know, nothing is ever really free. To get your advertising
for free just means you don't have to spend money. Instead of
money, you'll have to spend some time, or give away some advertising
space on your website.
A common form of free advertising is a traffic exchange. These come in a few flavors. If you don't know HTML, or don't control the content of your website, then you can exchange your time viewing other people's ads or websites for views of your ads or your website. One fantastic source for traffic exchanges is All Networkers Team (ANT). ANT is a free-to-join advertising team that keeps a collection of free ad resources all in one website. These are all exchanges that work well if you cannot edit the content of your website. ANT also gives you a way to increase your traffic even more, and even earn some extra income, when you refer others to the team.  Some other exchanges are definitely worth mentioning. 123Clicks offers surf for credit and startpage exchanges, where you earn credits for viewing other member's sites. They enforce a minimum view-per-month limit to keep your site in rotation. You can also trade your page view credits for display of your banner or text ads. Best Free Traffic offers plenty of ways to earn ad credits. They have a manual surf system that you can run all day, and an auto surf you can run all night. Plus, earn credits for reading their newsletter, playing online games, paid to click ads, plus extra "surfing bonus" credits. They also have great low-cost banner ads, text ads, and paid-to-click ads. The owners of both these sites are wonderful folks, I have been dealing with them for years and they're just great to work with.
If you do know HTML and can edit your own website, then you can trade advertising on your site for ads on other sites. This kind of exchange is often in the form of a banner or link exchange. You run ads on your website for other people, and in turn they run ads on their site for you. Two of the oldest of these exchanges are also among the best. TrafficG has every flavor of traffic exchange you need, including a start page exchange, surf for credits, and a banner exchange with a downloadable banner viewer -AND- copy-and-paste banner exchange HTML code, plus your own promotional page with all your sites listed. TrafficSwarm has an innovative link exchange box that you can add to your website -- show other member's text links, and they'll show yours on their sites. They also have a unique surf-for-credit system, where you pick the site to visit by clicking the ad that looks most interesting.
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