Email advertising remains a mainstay of the online marketing industry. Most everyone who uses the internet has an email address, so it's the universal way to contact prospective customers. Effective email advertising requires a huge list of contacts willing to receive your email, and a way to send email to all of them.
How do you get started if you don't have an email contact list? One way is to use a bulk email service that provides the list for you. These vendors have huge opt-in lists, and offer a low-cost option for reaching millions of prospects. Some list sources provide leads more receptive than others, so you'll have to experiment here to find the provider that gives you the best response.
Another great way to start in email advertising is totally FREE. It's called a list-builder, and here is how it works. You join a free list builder, and you share your list builder URL with other people who want to advertise. You can use a traffic exchange to advertise the list builder.
When people join from your list builder URL, you can send them your email advertising. When they share the list builder with others, your list grows! The good news is you only receive a few emails, from your upline in the list. Upline, maybe 10-20. Downline, potentially THOUSANDS.
Rather than link to a lot of list builders here, we will offer only one. ListJoe is a great list builder, and it already includes links to at least 7 other list builders that you can join. Share only your ListJoe URL, and you build many lists at once.
When you are ready to build your own email list, you'll need a way for people to opt-in to receive your information. The best way to do that is with a squeeze page, sometimes called a landing page, or a lead capture page. These work expecially well in traffic exchanges.
Then you'll need a way to send your email out to your new contact list. The vendors below offer free list building resources, as well as bulk emailing services.
Before you send your newsletter, ezine, or advertising piece, you need to make sure it will get through the many spam filters in use these days. Here's a handy tool to help you keep it clean:
Spam Check Your Email
Finally, there is email software you run from your own home computer. This includes a wide variety of applications, from email address harvesting to bulk mail sending software. Check the vendors below for some powerful software applications. CAUTION: the legal use of this software is up to YOU. Trust me, you will get blacklisted, or worse, if you use this software for spamming!
|
