Autoresponders If you had a choice, would you rather expose your leads to your business only once, or expose your leads to your business many times? The choice should be obvious! The more times people see your product or opportunity, the greater the odds that they will buy or join. For you to be uncommonly successful, your leads must see your offer as many times as possible. One way to do that is with an autoresponder. An autoresponder is a tool that collects the names and e-mail addresses of people who might be interested, and automatically follows-up with them by e-mail until they make a decision, one way or the other. Is it SPAM? Your autoresponder will send your leads a series of e-mail messages. You have designed these messages to get their attention, raise their interest, create a desire, and (finally) make the sale. With so many e-mail messages going to your leads, isn't that spam? The answer is: that depends. Yes, if you harvest e-mail addresses from the internet, or if you buy somebody's bulk mail list, and stuff your autoresponder with those leads, it is spam. But if your leads ask for your information, and if you give them a way to stop the e-mails, then it's just advertising. Plain and simple, and 100% legal. What features do you need? Any good autoresponder gives you at least two things: - A way for your leads to opt-in by themselves, if they're interested, and
- A way for your leads to opt-out if they change their mind
A professional autoresponder will: - send HTML as well as text messages
- let you collect more than just name and e-mail information
- use double opt-in to keep your list clean and reduce spam complaints
Chose the product that fits your needs, use it properly, and you'll see a huge jump in your business. How to Fill Your Autoresponder With Leads Ahh, reality sinks in. You've got this great tool for collecting leads, now how do you get them to opt-in? One of the best ways to attract opt-in leads is with a lead capture page. This is a snappy little web page that gives just enough information to get your lead's attention, and peak their interest. They enter their contact information to find out more. You can get a free lead capture page if you click here. If you're good with HTML you can build your own Lead Capture Pages. Otherwise, you can find a service that will create the page for you. Either way, you'll find it's a very effective way to build your own opt-in list.
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